{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler","html":"","width":"100%","height":180,"duration":3118,"description":"\n\n\n\n\nThe Nitty-Gritty\n\n\n\n* Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program* How she sold the workshop to her email list and followers* What she did after the workshop to flesh out her 12-week program once she had proof of concept* How she used the success of her workshop to create the initial sales for the program\n\n\n\n\n\n\n\n\n\nBig results typically start with small wins.\n\n\n\nIf you follow me on Instagram, you know I love sharing parts of my workouts on my Instagram Stories.\n\n\n\nSometimes I share a bouldering problem I’m especially proud of. Sometimes I share a new-to-me movement. Sometimes I share a new PR.\n\n\n\nLast week, I shared a video of a progression of pull-ups I did after a climbing workout. I did 4 wide grip pull-ups, 4 strict pull-ups, 3 neutral grip pull-ups, and 1 measly chin up with minimal rest.\n\n\n\nWhenever I share things like that, I can count on getting some version of “Oh, I could never do that!” or “How the heck did you even start working on that?” in response.\n\n\n\nThe truth is that, just over a year ago, I couldn’t do a single pull-up. And that just a year before that, I couldn’t run a mile without stopping to catch my breath.\n\n\n\nMy fitness journey started with the seed of an idea.\n\n\n\nI thought that if I got myself out of bed and walked on the treadmill for 10-15 minutes every morning before I had my coffee, my quality of life would improve.\n\n\n\nI didn’t imagine doing pull-ups. I certainly didn’t imagine running a half marathon. And I didn’t imagine playing with barbells on a regular basis.\n\n\n\nBut I committed to that small action to test my hypothesis. Would life be better if I moved a little more?\n\n\n\nYes, yes it was.\n\n\n\nIt was easy to see that moving made me feel better. It made me sharper.\n\n\n\nOnce I’d established that, I started to add a little more intensity.\n\n\n\nI incorporated a few minutes of jogging. I started hiking. Eventually, I tried climbing for the first time.\n\n...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}