{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Animalz Content Marketing Podcast","title":"Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy","html":"","width":"100%","height":180,"duration":2395,"description":"Go behind the scenes of enterprise content marketing with Kay-Kay Clapp, Head of Content & Social at Typeform. In this episode, Kay-Kay reveals how leading B2B SaaS teams build content engines that fuel growth without sacrificing creativity or speed. She shares practical frameworks for managing content debt, running large-scale campaigns, and collaborating with subject matter experts, all while navigating the unique challenges of enterprise environments.Whether you’re grappling with approval bottlenecks, cross-team friction, or the myth that bigger budgets mean faster shipping, this episode delivers actionable advice and peer benchmarks you can use right away.👤 About Our Guest: Kay-Kay ClappKay-Kay Clapp has built and led content operations at some of SaaS’s most respected brands, including iFixit, Appcues, and now Typeform. She specializes in designing scalable systems that balance operational discipline with creative risk-taking, helping enterprise teams ship memorable content at speed even in complex, highly matrixed organizations.📻 About This Season of the Animalz Podcast: Enterprise Content MarketingThis season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale.Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way.⏳ Timestamps00:00 – Introduction: Why enterprise content engines matter03:18 – Kay-Kay’s background: From iFixit to Typeform and lessons learned scaling content teams07:33 – How changing CMS (from Contentful to Webflow) unlocked speed and modularity09:49 – The “fuel & engine” model: Separating creative content from operational systems11:08 – The three-part operating rhythm: Content debt, quarterly campaigns, and SME-driven...","thumbnail_url":"https://img.transistorcdn.com/qjz9TvuxEr_EI1TDROV40s3uSuRqiCAHU47vbOfAJqU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDMy/YzVjNzY3NDZkODBi/YTFjODM0YjZmNzkz/MDhmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}