{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Do Good Work","title":"The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/60f6aec1\"></iframe>","width":"100%","height":180,"duration":2609,"description":"The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic EraRead this on the newsletter: https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-priceServices Stack https://dogoodwork.substack.com/p/the-service-stack-what-remains-when00:00 AI Is Deflationary: The Pricing Squeeze Hits Agencies00:20 The “AI Discount” Story & the AI Pricing Trap01:38 Jevons Paradox: Cheaper Execution, Higher Demand02:40 Stop Selling Hours—Sell Outcomes, Transformation & Belief03:38 Why Legacy Pricing Breaks (Retainers, Hourly, Projects)04:35 Introducing the New Value Quadrant (4 Pricing Models)06:05 Quadrant 1 — The Margin Play: Keep Prices, Expand Profit06:49 Net-New Value in Q1: Reinvest Time Savings, Don’t Cut Fees10:39 Quadrant 2 — The Volume Play: Outcome/Consumption-Based Pricing12:46 Designing Q2 for Long LTV: Caps, Tiers & Beating Churn16:14 Quadrant 3 — The IP Play: Turn Your Methodology into Agentic Workflows20:57 Quadrant 4 — Value Capture: Performance Deals with More Control23:21 Retainer Floor + Performance Upside (Leading & Lagging Metrics)24:03 Why Caps Build Trust (and Why Equity Splits Can Backfire)25:32 The AI Adoption Gap: Your Window to Price Outcomes, Not Inputs28:59 Who to Work With: The 3-Part Ideal Client “Trifecta”30:07 Trifecta #1: Growing Market + Conviction (Sell Transformation, Not Services)32:07 Trifecta #2: Target Tech-Laggard Industries to Avoid Commoditization33:41 Trifecta #3: The Founder Must ‘Get It’ (No Convincing on Sales Calls)36:07 The Craft Model: Small Elite Team + Agents to Deliver Net-New Value39:39 Stop Discounting Because of AI: Choose Your Quadrant & Price the Output","thumbnail_url":"https://img.transistorcdn.com/ERPXc3vfjTBxx5iBsuq9KD5LWG30qzdNvHE-qU82NNA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDhh/MjQ0ZTI0MDUzOThi/MDQyNzNiMDY5YmYw/YzU1NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}