{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/612f8075\"></iframe>","width":"100%","height":180,"duration":2091,"description":"Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's \"The Wishing Chair\" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.\n\n👉 Listen to the podcast to know about:-\n\n01:34 - Change in focus post-Covid: from offline to online\n\n08:06 - Must-dos for building an e-commerce-enabled website\n\n12:01 - Customer segmentation strategy\n\n14:28 – E-mail marketing and managing the analytics\n\n26:03 – Using performance marketing to drive traffic\n\n📄 Click here to read the transcript [https://docs.google.com/document/d/1VLNZT4jUEaLjMe5MR6QKFJJmn9FHSfh6/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]\n\nEnjoyed the episode? Please consider checking out the other episodes and subscribe to \"Marketing with Vani\" on this platform!\n\nThis show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [https://cherrypeachplum.in/]to get marketing solutions that work in the real world!","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}