{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Seth Godin's Marketing Secrets to Launching a New Business","html":"","width":"100%","height":180,"duration":3148,"description":"What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?\nWhat are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.\nI asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.\nJoin us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.\nTopics covered:\nChoosing a small niche target audience\nCreating and promoting valuable free content\nBuilding trust to generate leads and create profit\nConsumer culture and why everybody hates marketers\nAdvice and resources for overwhelmed marketers\nResources mentioned: \nPurple Cow by Seth Godin\nPermission Marketing by Seth Godin\nKevin Kelley - kk.org\nThe Cathedral and the Bazaar by Eric Raymond\nPenguin Magic\nScientific Advertising by Claude Hopkins\nOgilvy on Advertising by David Ogilvy\nThe War of Art by Steven Pressfield\nThe Art of Possibility by Rosamund and Benjamin Zander\nDaft Punk: 5 Marketing Lessons to Make Your Business Famous","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}