{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Unlocking the Power of 'Mind Building' for Experience Design","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/617ffe93\"></iframe>","width":"100%","height":180,"duration":3281,"description":"Welcome to the new frontier of retail marketing, where the power of “mind building” is reshaping the industry. Mind building takes the concept of worldbuilding and elevates it to a whole new level, focusing on immersive experiences that captivate the minds and emotions of customers. \n\nIn this episode of Retail Remix, we relive a session from the Retail Innovation Conference & Expo. Ari Peralta, CEO of the research consultancy Arigami, shares the transformative potential of mind building in retail marketing and explores how it can unlock the true power of brand engagement and customer loyalty. Listen to learn:\nHow the future of marketing is all about reframing marketers as neuroscientists;\nHow gamification is a powerful method to understand and design experiences based on how our brains work; and\nWhy the booming wellness industry is creating more opportunities to resonate with consumers through experience design.\nRELATED LINKS\nLearn more about Ari here!\nLearn more about Arigami.\nRead some of Ari’s work on Retail TouchPoints\nRead more about marketing trends on Retail TouchPoints.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}