{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Count Me In®","title":"Ep. 48: Reed Handley - PR and Media for F&A","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6180b3e4\"></iframe>","width":"100%","height":180,"duration":824,"description":"Reed McLaurin Handley is a Senior Vice President at Bliss Integrated Communication responsible for helping financial institutions and professional services firms manage digital transformation and leverage data to tell insightful stories to B2B and B2C audiences. Reed advises C-Suite executives and marketing communications teams on thought leadership and creative communication strategies, while leading the execution of integrated programs for both incumbent brands and industry disruptors. Prior to joining Bliss in 2014, she established the communications and operations functions at Pave, a peer-to-peer start-up aimed at democratizing access to capital for millennials. Reed joined Count Me In to talk about the needs of finance and accounting professionals in today's digital age from a marketing and public relations perspective. She explains exactly how her role has changed over the years, what financial services organizations and teams expect as far as communication and data because of this evolution in the industry, and what it takes to succeed in a highly competitive business environment. Download and listen now!","thumbnail_url":"https://img.transistorcdn.com/rcJwxyy46Yq0jlhpApzZH7lMN9921MWulzRUL5_-3sg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwNTcvMTcwMjQ5/ODcwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}