{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 295: It’s Always A Work In Progress","html":"","width":"100%","height":180,"duration":1258,"description":"\n\n\n\n\n\n\nThe market is constantly changing.\n\n\n\nNew technology, new trends, new players.\n\n\n\nWe can either treat the constant changing and uncertainty as a threat…\n\n\n\n…or we can treat it as an invitation to see everything we do as a work in progress.\n\n\n\nAll this month, we’ve been looking at the process of value creation–how we wind up building the products and services we sell.\n\n\n\nWe heard from Alisha Robertson about how she turned her book into the idea for a membership community. India Jackson shared how she she went from modeling to photography to running a brand visibility agency. And we heard from Michelle Markwart Deveaux about how she took a tried-and-maybe-not-so-true model for offering voice teaching services and turned it on its head to improve how she delivered value AND to make more money.\n\n\n\nAlong the way, I also shared stories from my own companies about how things have evolved and what I’ve learned as things have changed about the ways I create and deliver value–from business support to podcast production to leadership development.\n\n\n\nSo back to change and uncertainty…\n\n\n\n…like I said, change and uncertainty is a given.\n\n\n\nThere is absolutely no point in fighting it–trying to get things exactly right or anticipate what’s going to happen next.\n\n\n\nAnd you know what? That’s great!\n\n\n\nBecause at this point, it should be clear that creating value is always a work in progress.\n\n\n\nAs the market changes, our offers can evolve.\n\n\n\nAs we learn more, we can try new things.\n\n\n\nThe challenge in this is actually treating your business as a work-in-progress.\n\n\n\nSo often, I see business owners work in fits & starts–trying to solve one piece of the puzzle once and for all… only to get frustrated, take a break, and then find something else to fixate on for a while.\n\n\n\nWhether it’s creating value, making your systems more efficient, or growing your audience… the trick to treating your business as a work in progress is consistent action. Business-building has to be a...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}