{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Travel Marketing Podcast","title":"Leigh Barnes On Intrepid's Marketing Transformation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/619debc4\"></iframe>","width":"100%","height":180,"duration":2648,"description":"In today's dynamic travel industry, achieving the right balance between brand building and performance marketing is crucial for sustained growth. Leigh Barnes, COO at Intrepid Travel, emphasized this balance in a recent video, where he shared his perspective on how Intrepid shifted its marketing strategy.According to Leigh, after the pandemic, Intrepid made a bold move by significantly increasing investment in brand-building efforts, such as out-of-home advertising, radio, podcasts, social influencers, and PR. This rebranding strategy, coupled with a broader focus on long-term growth, has led to record-breaking results year after year, including higher bookings, profits, and brand awareness.","thumbnail_url":"https://img.transistorcdn.com/b2EWnH6mvSsDBaVPCFbkOzVXbCKWfHeDDRNdyIxxLd0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGZm/MmMxYzVkOTZkZWYy/NDBmYmIwZGU0OGQ1/YmIyNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}