{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis","html":"","width":"100%","height":180,"duration":1877,"description":"\nThe Nitty Gritty\n\n* Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab\n* The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth\n* What parameters Michelle uses to decide whether a new marketing opportunity is worth pursuing–or just a time suck\n* The brand partnership Michelle has leveraged to increase her reach, get paid, and amp up her brand’s visibility\n* How Michelle’s team has evolved to support the focus she’s created in her business–and what her next steps are with hiring\n\nToday, I’m catching up with Michelle Fifis for a special episode of What Works that we recorded live on Crowdcast.\nMichelle is the creator of Pattern Observer, a blog all about surface design, and the founder of The Textile Design Lab, a community and education space for emerging and established surface designers.\nAfter leaving her corporate textile design job in 2010, Michelle wanted to keep her momentum going, stay up with the trends and industry news and keep track of her inspiration and resources, so she created the blog Pattern Observer. Today, Michelle is a successful textile designer who has worked with such clients as Lucy Activewear, Columbia Sportswear, Jantzen Swimwear, Pendleton and P&B Textiles.\nOn her blog, she continues to write about business and textile design and her membership community, The Textile Design Lab, offers learning and networking opportunities to hundreds of designers worldwide.\nFewer moving pieces, more profit\nMichelle and I focused our conversation on how she’s made her business more lean-and-mean over the last year–and increased profitability at the same time.\nShe said:\nI am constantly trying to systematize what I am doing and then passing it off to someone on our team, which includes my teammate Chelsea and my husband Ken.\nI have cut back on the amount of information that I am taking in with regards to marketing and business growth. I used to constantly try...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}