{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How to Win podcast with Peep Laja","title":"Scientific Laws of Marketing","html":"","width":"100%","height":180,"duration":1683,"description":"In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, Laja emphasizes the importance of being top of mind and easily found when potential customers are ready to make a purchase.\nThe episode features insights from marketing experts who provide real-world examples. Peep also discusses distinctive brand assets, the limitations of hyper-targeting in B2B marketing, and the duplication of purchase law. He concludes by offering practical advice on increasing brand awareness and making target customers remember the brand when they need its product.\n\n00:00 - Intro\n02:00 - Mental and physical availability concepts\n04:40 - Brand building with Paul Dorsey\n05:45 - Buying triggers\n07:05 - HockeyStack's content marketing strategy\n11:00 - Physical availability in B2B SaaS\n12:00 - Distinctive brand assets\n18:45 - SurveyMonkey's rebranding story\n20:10 - B2B brands lack distinctive assets\n21:00 - Meaningless distinctiveness vs. differentiation\n22:20 - Identifying customer values with Wynter\n23:00 - Reaching all buyers in a category\n24:30 - Limitations of hyper-targeting\n26:00 - Category reach and lead generation\n27:45 - Ad reach and frequency\n28:50 - Duplication of purchase law\n30:00 - Conclusion\nMy links:\nX: https://twitter.com/peeplaja\nLinkedIn: https://www.linkedin.com/in/peeplaja/\nPersonal site: https://peeplaja.com/\nWynter: https://wynter.com/\nSpeero: https://speero.com/\nCXL: https://cxl.com/","thumbnail_url":"https://img.transistorcdn.com/Q_fMwUWHo4tPx2uw4iDtzmWYAi2h5TryAVNt3AUO4fo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNTE3LzE2MjU1/MDE5ODUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}