{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Integrity at Scale™","title":"Your Brand Isn't a Logo - It's the Story Your Practice Actually Lives","html":"","width":"100%","height":180,"duration":724,"description":"Brand ≠ your logo. Brand = the lived story your people and clients tell about you—every email, intake, tone, and repair. In this episode, I make the case that culture is the engine of brand (and why pretty design can’t save a crappy experience). We’ll unpack how internal behavior becomes external reputation and the simple audits to align what you say with what people actually feel when they interact with your practice.\nYou’ll hear about:\nWhy clean design is the wrapper, not the product\nHow everyday interactions write your brand story in public\nThe Living Practice lens: culture as the organism; marketing as the glow\nA quick self-audit to align inside story with outside perception\nTimestamps:\n00:00 Introduction to Branding and Culture\n01:45 Why Branding Isn't About Design\n05:07 How Your Culture is Your Brand\n08:00 Aligning Your Story Inside and Out\n10:39 Conclusion and Final Thoughts\nCTA: Want more episodes like this without hunting for them? Subscribe so you get new drops automatically—then share with the practice leaders who need it.","thumbnail_url":"https://img.transistorcdn.com/iE348MhmUG-5d_p4c37u-C5mQfEGlafkWtjwETHH9Jo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTU1/ZjY0ZDM3ZmY5ZTMy/ZjEwNTIwMjZkZDJh/NGEzZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}