{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"From Chaos to Clarity: A Post-Valentine’s Day Recap for Florists","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/61bb8210\"></iframe>","width":"100%","height":180,"duration":840,"description":"Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business.\nIf you’re tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine’s (and every major holiday) into a data-driven growth strategy.\nIn this episode, we cover:\nWhy the money is in the review, not just the revenue\nHow to use data (not feelings) to make better business decisions\nThe 5 areas every florist should review after Valentine’s Day:Financials (revenue, average order value, profit margin)\nOperations & systems (what broke, what worked)\nLabor & staffing (overstaffed vs understaffed)\nProduct mix & pricing (what sold, what didn’t)\nYour energy & capacity (burnout prevention)\nHow your Valentine’s data informs:Mother’s Day\nProm\nWedding season\nHiring decisions\nThe CEO mindset shift from “survive it” to “optimize it”\nHow to make future holidays more profitable without working harder\nFree Resource:\nDownload the free Holiday Recap Worksheet to walk through this process step by step:\n👉 https://floralceo.com/holiday\nThis worksheet helps you review:\nYour numbers\nYour systems\nYour staffing\nYour pricing\nYour own capacity\nSo next year, you’re not guessing—you’re leading like a CEO.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}