{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"The biggest micromobility subscription service out there - Richard Burger co founder of Swapfiets","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/61bf51ac\"></iframe>","width":"100%","height":180,"duration":2574,"description":"This week Oliver interviews Richard Burger, co-founder of Swapfiets, the largest bike subscription service in Europe. With more than 220,000 subscriptions and growing rapidly, it’s a great discussion on solving the job-to-be-done for biking/micromobility, as well as the challenges and opportunities of operating large service business at scale across 6 (soon to be 7) countries. Specifically, they cover:     - The context of the existing bike ownership experience in the Netherlands that gave rise to paying 16 euros a month to rent a bike.     - The origins of Swapfiets, and the genius marketing decision to use a blue-front wheel to make the bike’s identifiable    - The operational challenges and economics of the subscription business    - Who their customers are, and how that’s evolved over time    - The launch of their new electric bike, and how that’s performing","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}