{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Buzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTM","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/61d04641\"></iframe>","width":"100%","height":180,"duration":1826,"description":"Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.\nMessaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.\nJeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the \"AI-washing\" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives.\nForget random acts of marketing. If you're ready for clear positioning that drives pipeline, this episode is your guide to meaningful differentiation.\n\nTea Time with Tech Marketing Leaders is powered by MKG Marketing—the fractional marketing team that manages the details, so you capture the market.\nGrab your tea, hit subscribe, leave a review, and share with a fellow marketer!\nConnect with Jeff Schaffzin on LinkedIn.\nDiscover more at Tea Time with Tech Marketing Leaders\nExplore product marketing resources at Product Marketing Alliance.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}