{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#145 Distributor Trade Shows with Samuel Jacobson, HOP WTR","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/61e4d91c\"></iframe>","width":"100%","height":180,"duration":4330,"description":"Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.\n\nFrom buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable insights for optimizing trade show participation. Whether you're a vendor seeking to drive business growth or a buyer looking for new products, this episode provides essential tips.\n\nTune in now!\n\nListen in to hear about:\n\nPurpose of Distributor Shows\nStrategies for Success at Distributor Shows\nCost-Saving Tips\nBuyer Behavior\nBooth Management and Presentation\nInteractions at Trade Shows\nUnderstanding Buyer Dynamics\nTrade Spend Guidelines\nDeal Negotiation and Logistics  During Trade Shows\nPreparation and Booth Setup\nNetworking and Opportunities\nDeal Structures and Show Strategies\nMarketing Option and Negotiation Tactics\nFollow-up and Inventory Planning\n\nEpisode Links:\nHOP WTR’s Website\nHOP WTR’s  Instagram\nSamuel Jacobson’s LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}