{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"An Ecommerce Email Playbook Any Brand Can Follow (Even If You’re Not An Expert Copywriter) with Val Geisler","html":"","width":"100%","height":180,"duration":2599,"description":"Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares:\nThe difference between copy and content.\nThe basics of copywriting for ecommerce email.\nWhen and how to use text.\nHer dinner party email strategy.\nShow Notes & Links\n[3:20] What’s the difference between copy and content? \n[4:33] Why copywriting is like parenting.\n[6:13] Why you need to invest in a welcome sequence.\n[12:41] Where most companies go wrong trying to tell their story through email.\n[19:33] Where do you see text and email fitting together?\n[26:54] What’s the ideal email flow after a customer makes their first purchase?\n[37:17] What’s an email most brands are sending that they shouldn’t be?\nThe Ecommerce Marketing Show Home\nVal Geisler on Twitter\nVal Geisler on YouTube\nDave Gerhardt on Twitter\nFix My Churn\nThe Boron Letters by Gary Halbert\nHow to Talk So Kids Will Listen & Listen So Kids Will Talk\nEnjoying the show? Leave a review on Apple Podcasts :)","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}