{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RMX - The Retail Media Podcast","title":"Building a retail-media powered business in an emerging market","html":"","width":"100%","height":180,"duration":2143,"description":"Colin Lewis is joined by Ines Catao, Retail Media Director at Worten, for an in-depth conversation about building a marketplace-powered retail media business in an emerging market. Ines explains how Worten—Portugal’s leading electronics retailer with over 35% market share and 200+ stores—transformed its online marketplace into a high-growth advertising platform, achieving 300% monetisation growth and 800% ROAS in just seven months. The discussion covers the strategic shift from traditional retail to a media business, the power of marketplace democratisation for SMBs, and how Worten is bridging online and in-store retail media as it scales into 2026 and beyond.Key Discussions in This Episode Introduction to Worten and Ines’s Background (00:01–01:12) Ines introduces Worten as Portugal’s leading electronics retailer with over 35% market share, 200+ stores, and a strong online presence. She shares her own journey from seven years at Google in advertising across Europe to joining Worten two years ago to build the retail media business.The Portuguese Market Context (02:11–05:44) Portugal’s 10 million population, strong culture of in-store retail, and rapid mobile adoption (80% of consumers discover brands on phones) create a unique opportunity. E-commerce is growing rapidly, but Worten is ahead of competitors with over 20% of sales online, compared to just 8% for other major Portuguese retailers.The Marketplace Journey and Seller Growth (06:28–09:45) Worten partnered with Mirakl to launch its marketplace, now featuring over 3,000 sellers from 50+ countries. The “win-win-win” strategy benefits sellers (easy onboarding and shipping), consumers (increased choice), and Worten (new revenue streams and traffic). Sellers recently gained access to Worten’s first advertising offerings on the marketplace.Democratizing Access Through Marketplaces (09:45–11:18) The marketplace model democratizes access to the Portuguese market for SMBs and international sellers, enabling small...","thumbnail_url":"https://img.transistorcdn.com/cexB-F_RZXFlIxJ0mddLcznPrU2Z0ndScQD9qFJu-dA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTFi/Mjc1NGY2OGVmYjI1/MDczYzk4NmZlMmRl/M2YzZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}