{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Elevated Coach Podcast","title":"The $20k Mistake That Almost Ruined My Coaching Career (Avoid This Common Pitfall!)","html":"","width":"100%","height":180,"duration":661,"description":"Connect with Joel here:\n⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠\n⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠\n⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠\n\nKey takeaways:\nHiring a marketing agency as a coach can be a costly mistake, especially in the early stages of the business.\nUnderstanding sales and marketing as an extension of coaching and enrollment is crucial for success.\nFocus on the basics of creating content, having conversations, coaching every day, and making offers.\nAgility is essential in the early stages of building a coaching business.\nA simple social funnel coupled with consistent emails or a newsletter can lead to consistent 10 to 20k months.\nThe four C's (cultivate, create, coach conversations, celebrate) are important for fueling the funnel and achieving success.\n\nSound bites:\n\"If you're a coach that's under 10K a month, or perhaps you're a coach that's even made the occasional 10K a month, do not hire a marketing agency.\"\n\"Sales and marketing is an extension of coaching. Sales and marketing is enrollment.\"\n\"Your position of strength is your agility.\"\n\nTime stamps:\n00:00 The Costly Mistake of Hiring a Marketing Agency\n05:25 Understanding Sales and Marketing as an Extension of Coaching\n07:25 The Importance of Agility in the Early Stages of Building a Coaching Business\n08:51 The Power of a Simple Social Funnel and the Four C's","thumbnail_url":"https://img.transistorcdn.com/iNorj8A3L7UQiQCCRkrb6A1y-P7YeRbniPyoh5ylK8k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGY2/MTViMTk2MWE0YTk1/YzQ3ZjI2ZTY5MjRh/ODVkZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}