{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Navigating The Challenges Of Growing A B2B Marketing Program","html":"","width":"100%","height":180,"duration":1488,"description":"Every step of the marketing journey presents unique obstacles and opportunities, whether it’s building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time.\nThe latest episode of the B2BMX Podcast highlights a great discussion from the B2B Sales & Marketing Exchange show floor between Nirosha Methananda, Chief Marketing Maven of Sati Marketing, and hosts Klaudia Tirico and Kelly Lindenau. Throughout the discussion, the trio chatted with Methananda about scaling a B2B marketing program for company growth. \nSpecifically, they touched upon:\nThe importance of understanding the business’s needs and key stakeholders’ priorities to align marketing strategy;\nHow to select marketing technologies based on a company’s maturity;\nWhy early-stage companies should focus on functions like brand, demand generation and product marketing; and\nHow to communicate the value and impact of marketing through the right metrics and storytelling to different audiences.\nRELATED LINKS\nConnect with Nirosha here!\nLearn more about Sati Marketing.\nFollow us on LinkedIn and Twitter.\nRegister now for the B2B Marketing Exchange!","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}