{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Work Between: The Business of Photography","title":"How to Build a Brand That Actually Books","html":"","width":"100%","height":180,"duration":1126,"description":"Being the most talented photographer in town doesn’t matter if your brand is forgettable. In this episode, we’re walking through how to build a brand that makes people feel like you’re the only option. From website copy to visual voice, we’re giving you the exact gut checks and questions to ask if you want to build trust—and inquiries—on autopilot. \nWe each built 300k photography businesses, and now we’re sharing exactly how we did it.\nIf this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.\n \nAnd if your brain feels like a browser with 47 tabs open...\nMOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.\nStart here: https://www.theprofitableportraitsocietyeducation.com/get-motiv\n\nAllison → lentillephotography.com / @lentillephotography\nJenny → jennycrugerphotography.com / @jennycrugerphotography\nHosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.","thumbnail_url":"https://img.transistorcdn.com/qqPk9K-vfxJXV_fC-0JPgfnwxb25fEixA9KyJODih3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Yzdl/NzhiMDEwMmRjMjM5/ZjA0OWZmOTZkYTY2/NDc4Ny5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}