{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"ROAS is the root of all evil: Debunking the ROAS Trap with Andrew Lipsman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/624f2cdc\"></iframe>","width":"100%","height":180,"duration":2178,"description":"James Avery sits down with Andrew Lipsman, independent analyst and former eMarketer principal, to challenge the industry's dangerous obsession with \"magical black boxes\" and short-term KPIs. Andrew explains why ROAS is a fundamentally flawed metric that often rewards \"cookie stuffing\" and branded search rather than true business growth, urging brands and retailers to graduate toward incrementality (iROAS) and market share. The conversation dives into the \"nightmare\" of over-optimization, the cautionary tale of Nike’s recent brand erosion, and why the future of retail media lies in upper-funnel high-quality channels like performance TV and digitized in-store media. Whether you are a retailer building a network or a brand marketer looking to avoid the \"AI hand-wave,\" this episode provides a blunt, data-driven reality check on what actually drives long-term advertising effectiveness.","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}