{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"72- What you need to build a great CRM","html":"","width":"100%","height":180,"duration":2846,"description":"Why do so many CRMs fall short of their potential to drive revenue generation and retention?\nWith the right setup, usage, and maintenance, your CRM strategy will be the key to unlock your startup’s true revenue machine.\n\nOn Episode 72 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn interview a special guest: Fadi George, co-founder and CTO of Kalungi and a RevOps master. He’s implemented Hubspot for so many companies that he created his own app to automate the process for B2B SaaS companies. \nTopics discussed include:\nWhat makes great CRMs great?\nHow a CRM should support marketing, sales, customer success, the executive team, and more\nHow to align your team with the right systems and culture to keep your CRM data clean\nHow to generate more actionable data\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\nBrian Graf: CEO of Kalungi\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!\nThe best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.\nResources shared in this episode:\nHubSpot CRM optimization for SaaS companies\n5 actionables to keep your HubSpot CRM clean\n24 CRM Solutions ranked by price and popularity\nT2D3 CMO Masterclass\nSubmit and vote on our podcast topics\n\nABOUT B2B SAAS MARKETING SNACKS\nSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.\nMeet our...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}