{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Confessions of a Shop Owner","title":"Ep 101 - Matt Curry & Richard Tonetti | The Secret Behind an $40 Million Auto Repair Business","html":"","width":"100%","height":180,"duration":3214,"description":"What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture?In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews.\nTimestamps:\n00:00 The $1 Raise That Changed Everything\n01:14 Are 4-Day Workweeks Actually Hurting Your Business?\n03:41 Why “Money Motivated” Isn’t a Dirty Word\n06:46 From Tire Changer to VP: Growth Stories from the Shop Floor\n07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback\n09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around\n10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)\n11:02 The Turning Point: Digital Inspections & Sales Training\n13:29 Being the Best Shop Cheerleader—Even on Bad Days\n14:11 Making the Hard Work Fun (Yes, It’s Possible!)\n19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule\n20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)\n22:49 Culture vs. Corporate: Why Good Techs Never Leave\n25:15 Google Review Domination: Building Trust and Cutting Marketing Costs\n28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit\n32:10 Small Gestures, Big Impact: The Stuffed Animal Touch\n35:13 Why Internal Competition Works—But Only with the Right Culture\n37:46 When Growth Kills Culture (And How to Avoid It)\n40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape\n43:27 The Blueprint: Build Slow, Build Right, Stay Nimble\n45:17 Level Up: Giving Back and Training the Next Generation\n47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent","thumbnail_url":"https://img.transistorcdn.com/TGFdk8p3lwIqG6-Zxu0zdS85-eMxgjWH_ROpDgligzo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYmUy/MTMxZmUzN2Q5Mzkw/YTgxMDliZDViN2U3/N2Q1ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}