{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"The Marketing Expert: How Nandos, Pret A Manger, Green & Blacks Make Consumers Addicted ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/62660341\"></iframe>","width":"100%","height":180,"duration":7941,"description":"Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press\n\nHe’s a total genius. \nYou’re going to love this episode!!!\n\nON THE MENU:\n1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”\n2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point \n\n3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” \n4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders\n5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third \n6. Product before brand, you can layer a brand around a product \n7. Seth Godin Positioning Rule: Competitors must become your colleagues \n8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?\n9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”\n10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”\n11. Byron Sharpe’s Mental availability vs physical availability unpacked \n12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream ","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}