{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"4 Questions to Design High-Converting Landing Pages","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6268287b\"></iframe>","width":"100%","height":180,"duration":3439,"description":"You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.\nMy guest today is Pedro Cortés, a SaaS marketing and design consultant.\nWe talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page.\nTopics covered:\nHow Pedro positions his consulting business\nHow if a SaaS company is solving “big problems”\nWhy companies struggle to explain what their product actually does\nQuestions Pedro asks his clients to build a position-accurate landing page\nHow to translates insights into a well-crafted landing page\nWhy testimonials are valuable and how you can make it more “human”\nHow Pedro goes about finding the buyer’s most important pain points\n\nResources mentioned:\nPedro Cortes’ website\nPedro Cortes’ landing page formula\nTrello\n5 Proven Methods for Positioning Your Product with April Dunford\nG2Crowd\nCapterra\nChurn Buster\nThe Brain Audit: How To Sell More with Sean D’Souza\nConvertKit\nDan Kennedy\nBreakthrough Copywriting\nRussel Brunson","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}