{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 241: Where Models Crack...","html":"","width":"100%","height":180,"duration":1384,"description":"I believe heavily in models, patterns, formulas, and systems. However, there's one thing that will always trump a model…   I’m NOT a very creative person.   When I first started in this game, one of my BIGGEST challenges was finding a prolific idea that would generate income.   Have you ever struggled to produce an idea that makes money? I totally did.    I carried around a little black book to jot things down in…   My lack of creativity seemed to be sabotaging me. I didn’t know how to create stuff.    People would ask, “Stephen, what idea do you have?” And I'd be like, “Crap, I don't have any ideas. I just don't.”   … they'd look at me all confused, “...but, Stephen, you're doing all this stuff?”    *THE PLOT TWIST*   One of the reasons that I struggled with ideas was because I kept trying to come up with something that was completely fresh.    The Truth is…   Very few people on this planet know how to do that…   And here’s the Good News...   You don’t need to be a creative genius with a head jam-packed with originality to succeed in this game!   I’m probably gonna say somethings that’ll surprise you - especially if you’ve been following me for any length of time...    But I haven't been able to put this into words until now.    PRINCIPLES OF BUSINESS   I think the BIGGEST thing that can cripple you is when you start comparing yourself to entrepreneurs that have already been playing the game for a while.   When I first started working at ClickFunnels, I’d compare myself negatively to Russell and some of the Inner Circle Members, and that was a dangerous, stupid road to go down.   A lot of them had already…   Practiced Building Systems. Built Marketing. Created structures that let them move more freely. They had leverage.   They could do things without following as many models… which meant they could do things that a new entrepreneur can't.   … and that was one of the things I had to get over.   What was interesting was that I started looking at what they...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}