{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"A Dog's Life with Anna Webb","title":"Axels Elixir","html":"","width":"100%","height":180,"duration":2639,"description":"This week Anna chats about one of her favourite subjects - Bone Broth!\nShe's joined by Dan Gulliver and Danny Smith from Axels Elixir , talking about their journey to bringing their brand to market.\nAware of Bone Broth’s enormous health benefits from a young age, Dan was determined to bring up his Mastiff called Axel on the best natural whole food diet which would include Bone Broth.\nWe chat about how Dan made so much broth that he ended up giving it away to friends and family for their dogs. Receiving positive unprompted feedback that these dogs were benefiting from shiner coats, bright eyes, more energy and less stiffness, Dan began to develop an idea - Axels Elixir\nTwo years on from their launch, the brand prides itself on its sourcing organic ethically sourced bones and some health boosting herbs and apple cider vinegar into a broth recipe that’s Axels Elixir.\nThe range mirrors nature and the protein sources inspired by a dog’s ancestral diet\nUsing sustainable packaging where the broth is portioned into bone-shaped frozen portions, makes it very convenient to store and serve.\nLaunching a dedicated cat variety soon, the future is purrfect.\nFor more information and to order yours go here.\nFollow Anna on:\nhttps://annawebb.co.uk\n \nWe encourage you to feed your dog raw and believe Paleo Ridge is the best place to start!\n\nProduced by Mike Hanson for Pod People Productions\nhttps://podpeopleproductions.co.uk/\n \nMusic by Mike Hanson\n \nCover photo by Rhian Ap Gruffydd @gruffpawtraits\n \nArt work by https://jaijo.com","thumbnail_url":"https://img.transistorcdn.com/SLgeoUx3m9MB_RyxU7hOAH3XgMYI3irXhI3IU-hm-L0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNzNi/ZjA4Y2U4NDkzMGZk/MzI3NTI5MDFhZDgy/MDk2ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}