{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"The 3-Step Onboarding System Every Newsletter Needs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/62837771\"></iframe>","width":"100%","height":180,"duration":2534,"description":"NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥--------------------------------------“One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately.\" — ChenellWe're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers. We'll take you through Chenell's 3-step onboarding process every newsletter creator should have in place—and show how to optimize each for higher engagement, deliverability, and long-term retention. We also tease an advanced 5-step version and share examples from top creators like Katelyn Bourgoin, Tom Alder, and Eddie Shleyner. Whether you’re just starting out or already running a large newsletter, you’ll learn how to avoid common pitfalls and set up onboarding that actually works.KEY TAKEAWAYSThe 3 Cs of a high-converting landing pageWhy default Thank-you pages kill engagement (and what to do instead)How \"sniper links\" can push new subscribers directly into their inbox to find your emailThe #1 mistake welcome emails makeThe most important job your welcome email hasA simple incentive trick to encourage repliesThe difference between a “true” and “false” double opt-inHow (and why) to include surveys in your onboardingWhat top creators do with their “almost there” pages to hook new subscribersLINKS MENTIONEDThe Growth Vault →Katelyn Bourgoin's Why We Buy landing page →Eddie Shleyner's 'Social Proof Avalanche' →Tom Alder's Strategy Breakdowns → Growth.Design →Senja →RightMessage →Growth In Reverse PRO Community →Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | Substack | Bluesky OUR...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}