{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The Psychology Behind Quibi's $2B Fail","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/62866837\"></iframe>","width":"100%","height":180,"duration":662,"description":"It’s one of the biggest fails in business history - Quibi. \n \nYou may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform - and it falls flat on its face in record time. \n\nOnly 7 months from launch to shutdown. \n \nBut contrary to popular belief, Quibi was NOT a bad idea.\n\nIn fact it was pretty ahead of its time. \n\nEven if it was a HUGE marketing disaster. \n\nJoin me today as I break down down some of the sneaky psychological traps that the Quibi team fell into… and you could too.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}