{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Make me care: Lessons from Roy Kent and Seth Godin","html":"","width":"100%","height":180,"duration":950,"description":"There's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care about our ideas, our messages, our businesses?\n \nIn this solo episode, a look at two moments involving two very different communicators: Roy Kent, the character from Ted Lasso, and author and speaker Seth Godin.\nWe'll dissect both moments and make sense of what they do differently. It's a stark reminder that communicating in ways that resonate is available to us all, if only we'd meet those moments and make a simple switch compared to our natural tendencies.\n\nI loved putting this episode together for you! Please enjoy.\n\n***\nABOUT ME, JAY ACUNZO:\n\nI help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing.\nGo from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.\n\nSubscribe to my free newsletter at jayacunzo.com\n\nWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services\n\nBook me to speak to your group: jayacunzo.com/keynotes\n\nConnect with me on social: LinkedIn, Instagram, Bluesky\n\n***\n\nENJOY THE SHOW? PLEASE SAY THANKS:\n\nLeave a review on Apple Podcasts \n\nLeave a rating on Spotify ","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}