{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Maximizing Sales: Cross-Merchandising and Upselling Techniques","html":"","width":"100%","height":180,"duration":2821,"description":"Thrive from C-Store Center - Maximizing Sales: Cross-Merchandising and Upselling TechniquesEpisode 37 Duration: 47 minutesJoin host Mike Hernandez exploring sales maximization through cross-merchandising, upselling techniques for convenience store managers. Learn strategic product placement, complementary pairing, suggestive selling, technology leveraging driving revenue enhancing customer satisfaction competitive retail landscape.Episode OverviewMaster essential sales maximization elements:Cross-merchandising: complementary product pairing, strategic placement, synergy creatingUpselling techniques: suggestive selling, bundling, add-ons, incremental revenue drivingProduct knowledge integration: informed decision making, customer need understandingTechnology leveraging: digital signage, POS systems, CRM software utilizingPerformance measuring: KPI tracking, data analyzing, continuous improvingCross-Merchandising UnderstandingFoundation establishing:Cross-merchandising strategically placing complementary product together boosting sales enhancing shopping experienceCreating synergy between item encouraging customer making additional purchaseConvenience store positioning item hot dog bun near condiment coffee near pastryCapitalizing customer need, preference enticing picking more item than initially plannedThematic pairing leveraging seasonal theme summer pairing sunscreen beach towel bottled water picnic snackMeal solution creating pairing main item complementary side condiment rotisserie chicken near salad dinner rollConvenience bundle offering bundled deal combining related product discounted price sandwich chip drinkImpulse zone strategic placement high-margin item near checkout counter candy bar gum magazineBenefit including increased sales, enhanced customer satisfaction, improved product visibility, optimized inventory management, increased basket sizeUpselling Techniques ExploringRevenue increasing:Upselling persuading customer purchasing higher-end expensive...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}