{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Entrepreneur Perspectives","title":"EP182 | Resilience, Rosie the Riveter, and Military Spouses with Lisa Bradley","html":"","width":"100%","height":180,"duration":2852,"description":"“I don’t think military spouses want charity. I think they just want the opportunity to provide for their families or stay connected to something consistent.” – Lisa BradleyWhen Lisa Bradley and her co-founder Cameron Cruse, both military spouses, started R.Riveter in 2011, it wasn’t just about making handbags—it was about creating opportunity, community, and a way to honor the resilience of military families. Inspired by Rosie the Riveter’s legacy, they built a distributed manufacturing model that empowers military spouses to work from home, wherever the military takes them. In this episode, Lisa joins me to talk about the ups and downs of entrepreneurship—from Shark Tank highs to navigating a marketing scam—while staying true to a mission bigger than themselves. We dig into why storytelling matters, how a handbag can carry a legacy, and what it means to love your country without getting political.I’m fascinated by how R.Riveter turns a name into a movement, supporting military spouses not with handouts but with real work. Lisa’s grit, her roll-up-the-sleeves spirit, and the way they’ve refused to play victim—it’s all here in a conversation that feels like sitting down with a friend who’s been through it and come out stronger.We explore:The origin of R.Riveter and its roots in military spouse resilienceSurviving Shark Tank, scams, and the unglamorous side of entrepreneurshipWhy storytelling is the heartbeat of their business (and why I think it’s worth the time)Building a remote company before it was coolHow a handbag becomes more than just a bag—it’s a story you carryChapters00:00 - Lisa on military spouses and R.Riveter’s mission01:10 - Why I Love Podcasts: Picking up Lisa’s story where others left off02:41 - Shark Tank, Scams, and Chapter 11: The real rollercoaster of entrepreneurship06:36 - More Than a Bag: The deeper meaning behind R.Riveter08:17 - Rosie the Riveter’s legacy11:32 - Bridging generations and communities19:54 - The Loneliness Epidemic: Finding...","thumbnail_url":"https://img.transistorcdn.com/TJ-gGtH1LltObKgoNodcM6WYtx5HSCSdzGymSF3QkUI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Vk/YmI2NDliMDg1Y2Q2/MDlhYjhkMDc2OWEw/YWYxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}