{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Jacob Cooke | 11/11 2021 - A look ahead to the world's largest shopping day of the year","html":"","width":"100%","height":180,"duration":1726,"description":"In this episode of The Negotiation, we speak with Jacob Cooke, co-founder of WPIC Marketing and Technologies, to get his pre-and-post 11/11 (Singles Day, the largest shopping day globally) insights and predictions. As 2021 comes to a close, Jacob does a deep dive into the consumer trends that have emerged in China over the past year. We discuss how different categories have performed over the past year and those he’s expecting to lead the charge on 11/11; we discuss some of the new tactics he’s expecting brands and platforms to use; we also talk about the importance of having inventory on the ground in China during a shopping event of this magnitude and importance, as well as the long term effects singles day could have impacting eCommerce well into next year. Lastly, we discuss the potential fall-out from the global supply chain issues impacting everyone around the world. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}