{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IntelliJAMS","title":"IntelliJAMS EP 059: Why Post-Purchase Is the Money Moment for Shopify Brands","html":"","width":"100%","height":180,"duration":811,"description":"Post-purchase upsells sit at the exact moment a customer has already committed — credit card swiped, conversion done. That means there's zero risk of hurting conversion and pure upside potential for your AOV. \nIn this episode, we break down why post-purchase might be the highest-leverage Shopify A/B testing opportunity most brands haven't explored yet.\nIn this episode of IntelliJAMS, Adam and Alex explore the economics of post-purchase upsells — from a CBD brand that grew AOV 20% overnight to the consumption psychology that makes \"buy more now\" actually better for long-term LTV.\nTimestamps:\n0:00 - Intro\n0:22 - Why post-purchase upsells are worth your attention\n1:04 - \"Be close to the money\" — does post-purchase qualify?\n1:52 - What brands are doing with post-purchase today\n2:11 - The CBD gummies case study: 20% AOV lift overnight\n3:32 - Why there's zero downward pressure on conversion\n5:05 - The consumption psychology surprise: more supply = faster consumption\n6:09 - Scarcity vs. abundance mindset and second-order effects\n8:04 - Three post-purchase upsell strategies that work\n9:35 - Matching upsell strategy to your margin profile\n10:26 - Using post-purchase for inventory clearance and sell-through\n11:02 - How Intelligems handles post-purchase testing and measurement\n12:28 - Why post-purchase tests can run in parallel with everything else\nTopics covered:\nThe economics behind post-purchase upsells (zero incremental CAC, no conversion risk)\nA real-world CBD brand case study: 50% off second pack, 40% take rate, 20% AOV increase\nThree post-purchase strategies: same product discount, complementary products, and clearance/inventory sell-through\nWhy consumption scales with supply — and what that means for repurchase rates\nHow to match your upsell strategy to your margin profile\nRunning post-purchase tests in parallel without interaction effects\nHow Intelligems measures incrementality, revenue, and profit on post-purchase offers\nWant to start testing post-purchase upsells...","thumbnail_url":"https://img.transistorcdn.com/GPyAni4HeVbzD7e9GxLnjZGKmsG6Zq9pxBZ8oU9uQlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMWUy/YzNkYjdmOGU0YTc5/NDU0NjYzMjA3ZDhm/Yjg5My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}