{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 2 - Is Your Marketing Based on Strategy—or Just Hope?","html":"","width":"100%","height":180,"duration":1274,"description":"\nIn this episode of the Growth Minded Marketing Podcast, hosts Annie Laurie Walters and Steve Phipps dive into the first step of the GUIDE™ Marketing Framework—Generate Your Story and Strategy.\n\nIf you're a B2B business leader relying on random tactics, referrals, or sheer hope to grow, this episode is your wake-up call. You’ll learn how to build a real marketing strategy that drives clarity, alignment, and measurable growth.\n🔑 In This Episode:\nSteve and Annie Laurie walk through six strategic guideposts that every B2B company should use to build a solid foundation for marketing:\nGuidepost 1: Do you have clear marketing and sales goals for the next 12 months?\n→ Break revenue goals into actionable marketing and sales benchmarks.\nGuidepost 2: Do you have a written marketing strategy that aligns with your business goals?\n→ Define your audience, messaging, value prop, and primary tactics. Get it out of your head and onto paper.\nGuidepost 3: Are you mapping your marketing to each stage of the buyer’s journey?\n→ Learn how to align content and tactics to top, middle, and bottom of funnel questions.\nGuidepost 4: Do you have a clear description of your ideal client persona?\n→ Specificity is key. Without clarity on your target customer, you're wasting budget and missing opportunities.\nGuidepost 5: Have you talked to your customers lately?\n→ Your best messaging and insight come from the people who already buy from you.\nGuidepost 6: Is your marketing aligned with your internal team or external partners?\n→ Whether you have a freelancer, agency, or in-house marketer, strategy gaps lead to execution gaps.\n⏱️ Timestamps:\n\n00:00 – Introduction\n 00:28 – Hope vs. Strategy\n 00:53 – GUIDE Framework Recap\n 03:34 – Guidepost 1: Set Clear Goals\n 05:33 – Guidepost 2: Write Down the Strategy\n 07:54 – Guidepost 3: Map the Buyer’s Journey\n 12:22 – Guidepost 4: Define Your Ideal Client\n 15:47 – Guidepost 5: Talk to Your Customers\n 18:29 – Guidepost 6: Align Your Team or Partners\n 20:55 –...","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}