{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 2 - Is Your Marketing Based on Strategy—or Just Hope?","html":"","width":"100%","height":180,"duration":1274,"description":"In this episode of the Growth Minded Marketing Podcast, hosts Annie Laurie Walters and Steve Phipps dive into the first step of the GUIDE™ Marketing Framework—Generate Your Story and Strategy.If you're a B2B business leader relying on random tactics, referrals, or sheer hope to grow, this episode is your wake-up call. You’ll learn how to build a real marketing strategy that drives clarity, alignment, and measurable growth.🔑 In This Episode:Steve and Annie Laurie walk through six strategic guideposts that every B2B company should use to build a solid foundation for marketing:Guidepost 1: Do you have clear marketing and sales goals for the next 12 months? → Break revenue goals into actionable marketing and sales benchmarks.Guidepost 2: Do you have a written marketing strategy that aligns with your business goals? → Define your audience, messaging, value prop, and primary tactics. Get it out of your head and onto paper.Guidepost 3: Are you mapping your marketing to each stage of the buyer’s journey? → Learn how to align content and tactics to top, middle, and bottom of funnel questions.Guidepost 4: Do you have a clear description of your ideal client persona? → Specificity is key. Without clarity on your target customer, you're wasting budget and missing opportunities.Guidepost 5: Have you talked to your customers lately? → Your best messaging and insight come from the people who already buy from you.Guidepost 6: Is your marketing aligned with your internal team or external partners? → Whether you have a freelancer, agency, or in-house marketer, strategy gaps lead to execution gaps.⏱️ Timestamps:00:00 – Introduction 00:28 – Hope vs. Strategy 00:53 – GUIDE Framework Recap 03:34 – Guidepost 1: Set Clear Goals 05:33 – Guidepost 2: Write Down the Strategy 07:54 – Guidepost 3: Map the Buyer’s Journey 12:22 – Guidepost 4: Define Your Ideal Client 15:47 – Guidepost 5: Talk to Your Customers 18:29 – Guidepost 6: Align Your Team or Partners 20:55 – What’s at Stake if You...","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}