{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In Good Companies","title":"The Art of Standing Out: Finding your Business Niche with Robert Brawner ","html":"","width":"100%","height":180,"duration":1991,"description":"Great business often starts with a need that hasn’t been met. Whether you’re operating in an emerging field, or offering a new service within an established industry, a good niche holds unique potential for your company. Our guest Robert Brawner knows this from experience.\nAs an environmental consultant and the founder of One Consulting Group, Robert was carrying out health and safety assessments, digging out landfills, and removing asbestos before climate change was on everyone’s mind. He started in his field in the 1990s, when environmental regulations were not a primary concern in real estate construction and development, and built two successful environmental consulting firms in Atlanta, Georgia. Thirty years later, his field is booming and he is still at the heart of the action, with a boutique business and clientele he has intentionally nurtured.\nSo in this episode, Robert reveals how to identify a good business niche, and dig in! We unveil the strategies that helped him seed his company, and reflect on the forces at play within the environmental industry today. We draw lessons from Robert’s inspiring professional journey to find out how to keep business flowing even through changing partnerships and financial crashes. \nTune in with Robert Brawner for a lesson in motivation and resilience.  \nHighlights: \nRobert Brawner’s professional background (2:31)\nHow to explore your niche and gather information (4:15)\nUnpacking the “Blue Ocean” strategy (5:52)\nGetting into Environmental Consultancy in Atlanta (7:07)\nHow Robert became a partner at his first firm (8:43)\nDeveloping environmental consultancy in the commercial space (10:04)\nGrowing your clientele within your niche (11:56)\nSwitching gears before the 2008 financial crash (13:15)\n“When you leave a business relationship, don’t burn bridges” (15:05)\nPivoting in the property development market after 2008 (16:45)\nHow the Atlanta Beltline gave One Consulting Group a new lease on life  (17:34)\nProperty...","thumbnail_url":"https://img.transistorcdn.com/XzrhyPQL4G1LxZ2ZGulAzOrcYh6dTHctf2s1IcGnWew/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1NDgxLzE2NjQ5/ODQyNzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}