{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"Perfect Your Positioning, Boost Your Online Sales [LIVE EVENT] (#191)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6318a837\"></iframe>","width":"100%","height":180,"duration":1606,"description":"This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nUnderstanding Positioning\nEvaluation\nEffective frameworks\nCrafting your pitch\nTargeting different personas\nConversion rate optimization\nCase Studies: Rocket Money, Warby Parker, Figma, Spanx, etc.\nReal-world application with Neat and GrowthHit \n Resources:\nGrowth Marketing OS (Operating System) \nGrowthHit\nJim Huffman website\nJim's Linkedin\nJim's Twitter\n Additional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}