{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Motion Hatch: Helping Motion Designers Do Better Business","title":"042: How to attract your ideal client with content marketing w/ Andrew & Pete","html":"","width":"100%","height":180,"duration":2588,"description":"As motion designers we create content for our clients. But how can we use the content we create for our own marketing purposes? How can we use it to get clients who don’t even know what motion design is? I’ve brought two guests on today who are going to answer those very questions!\nToday we have Andrew and Pete on the podcast. They are content marketers who help small businesses grow and find customers through their company Andrew & Pete. These guys are great at explaining the often ignored, but incredibly crucial parts of marketing your skills and your business. Their goal is to help people like you and me succeed without hustling ourselves into the ground.\nIn this interview, we talk about your potential for helping businesses with their content marketing and so much more. We discuss the role that YouTube can play, how you can improve your pricing strategy, and the usefulness of Linkedin. We also talk about discovering the content that you can create that will entertain or help potential customers the most. This episode is packed with great and actionable advice that you can start using today.\nHow have you been marketing your business? Tell me about it in the comments!\nIn this episode:\n What content marketing is and how motion designers can play a part in it\nHow to use your content to attract your customers by making them feel happier or smarter\nYouTube’s unique potential to help you attract the right kind of clients for you\nWhy it’s better to post nothing at all on social media than something mediocre\nTips for using Linkedin to help find and connect with potential customers\nHow to figure out if you’re charging enough for your work and why it’s probably time to raise your rates\nQuotes:\n“The beauty of content is that it reduces the need to be a bit more scrappy to get clients -- having to go to networking events and stuff like that. We haven't been to a networking event for years and years because all of our business comes from our content.” [6:11]\n“You’re in a...","thumbnail_url":"https://img.transistorcdn.com/6xsBYKnILeAtccYypWeYL_O2NEWlJf8222gnA24qdKQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwODIxLzE3MTA3/ODEzMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}