{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why Company Values Matter and How to Use Them in Marketing","html":"","width":"100%","height":180,"duration":3007,"description":"‍\nLindsey Christensen believes that the role of marketing goes far beyond that of making money. \nIn this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.\nWith over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.\nTopics covered:\nWhat’s wrong with tech and the tech industry today\nWhy diversity is the biggest issue in the tech industry\nDefinition of company values and why they are important in marketing\nDoing research on a company's values before you start to work with them\nSelling yourself to a company and treating it as a marketing exercise\nTalking to customers to understand what they love about your company\nWhat to do if the company you work for isn’t sticking to their values\nWhat you stand for implies what you also stand against\nNot taking on projects or customers if it goes against your values\nDefining objectives, strategies, goals, and measures\nHow to prioritize and pick the ideas and strategies that you want to use\nWhat Lindsey thinks marketers should do today to help them in the next five, 10, 50 years\nResources mentioned:\nthoughtbot\nGiant Robots Smashing Into Other Giant Robots\nGood Strategy, Bad Strategy - Richard Rumelt\nKatie Martell\nWistia","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}