{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"You Don't Need to Slash Prices to Win Black Friday - Here's What to Do Instead","html":"","width":"100%","height":180,"duration":999,"description":"It’s that time again—Black Friday season. But before you start slashing prices or running last year’s promo, let’s pause.In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.We’ll talk about: ✨ How to identify your best offers (and when not to discount) ✨ Creative ways to collaborate locally and drive visibility ✨ Building long-term loyalty instead of one-day dealsPlus, I’m re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.Let’s make this year’s sale your most aligned—and profitable—yet.It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2025?As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO,  Black Friday becomes your moment to stand out.In this episode, I’m diving into why I believe 2025 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2025 on a high note. ✨Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!Key take aways:1. Why are you doing a Black Friday Event2. Strategy in products and pricing3. Who are you really competing with4. How to make your black friday event SEO savvy5. The timeline of your marketing efforts 6. What...","thumbnail_url":"https://img.transistorcdn.com/uWDx2ekKgkEw3Mlfoj_Y-y_HX_mZX3xtwFLINp7dUl4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzk5/NTVmZGZhN2RmZWI5/NWFlMmEyNmI3ZjM1/ZjA0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}