{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"How ODDBOX Grew to £32M: Dig Deep into their D2C Journey","html":"","width":"100%","height":180,"duration":2750,"description":"ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten.\n \nHusband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model.\nODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their 500,000 D2C customers. Working closely with growers and suppliers, they originally focused on produce that may not meet cosmetic specifications or size requirements set by retailers but is still perfectly good to eat. \nIn this episode, they share their journey from coming up with the idea for ODDBOX and testing it with 20 customers, to eventually growing the business to £32 million\nYou’ll learn :\nHow they started their business packing ODDBOXes in a local church hall\nHow they accessed the cash to fund their spectacular growth\nThe importance of their relationships with growers, managing the supply chain and ensuring excellent customer experience\nTheir plans for future growth, including their recently launched ODDSHOP and ODDBOX-branded consumer packaged products\nHow they implemented geo-targeted marketing strategies, focusing on driving demand in the specific areas where they were delivering their boxes.\nWhy traditional marketing methods like leaflet distribution through door-to-door worked well for them\nTheir thoughts and experience of the effectiveness of influencer marketing but later found it to be successful in building awareness and trust.\n\nDon't miss your favourite brands talk about how they grew their inspirational businesses!\nClick the Follow button beside Brand Growth Heroes on your podcast app \nFollow Brand Growth Heroes here on Instagram, Tiktok, Linkedin\nBecome part of the Brand Growth Heroes community!\nSign up here for news and information on Brand Growth Heroes Accelerator Programme\nEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.com\nSee how Fiona can...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}