{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie Schuessler","html":"","width":"100%","height":180,"duration":2580,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster—and how her show has evolved over time* How she plans her content for her podcast and selects the guests she’ll have on the show* Why she decided to start pitching other podcasts to have her on—and the process she uses to do it* The techniques Annie uses to break through the fear of asking to be on other podcasts\n\n\n\n\n\nThe number one way I’ve built my audience might surprise you.\n\n\n\nIt’s NOT through especially useful or creative content. It’s not through some top secret ad targeting strategy. It’s definitely not through social media.\n\n\n\nIt’s not even through this podcast.\n\n\n\nThe number one way I’ve built my audience is by borrowing other people’s audiences.\n\n\n\nWhen I had a craft and design blog, I borrowed other people’s audiences by doing extensive write ups on makers I loved—who then enthusiastically shared that write up with their audience.\n\n\n\nWhen I started doing more business coaching & education, I guest posted on big name online marketing sites and their readers followed the links back to my site.\n\n\n\nAs time went on, I borrowed audiences by appearing on podcasts and speaking for free. And of course, I borrowed the audience at CreativeLive for years—which is a move I still benefit from to this day.\n\n\n\nThere are other ways to grow an audience—things like search engine optimization, PR, and—of course—advertising. But even at the heart of these tactics is the strategy of borrowing audiences from other sources.\n\n\n\nNow, even though borrowing audiences is something that I know works for me, I all too often forget to build that work into my plans.\n\n\n\nDuring our last What Works Network virtual conference, sales strategist Allison Davis shared that it’s the only way she’s working to grow her audience. Sure, she has some social media presence but her core strategy is borrowing other people’s audiences.\n\n\n\nOnce Allison shared that, it became a hot topic of...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}