{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 220: How I Pitched Russell Brunson To Keynote At OfferMind...","html":"","width":"100%","height":180,"duration":2575,"description":"The biggest mistake I see people make when approaching others of influence is they enter the relationship without adding value to the other.\n \nThis is my campaign I used to approach Russell Brunson about Keynoting at OfferMind 2019...\n \nHOW RUSSELL BRUNSON HELPED ME CREATE OFFERMIND\n \nI wanted my own event real bad, so last year, when Russell Brunson came out with his 30-Days Book, I decided to piggyback off the launch to build my event.\n \nEach affiliate received a $100 for each person who signed up through their link.\n \n375 people bought the book through me which meant that I could use that income to create a sweet event.\n \nEach person who bought the 30 Day Book with my link also got a free ticket to my first OfferMind.\n \nWe found a room that would hold 180 people, and about 160 RSVP’d to get tickets.\n \nThere's always a 5 - 10% no-show rate on all events, no matter what you do (crazy, I know),  so on the day, we ended up with roughly 150 showing up, which is pretty good for the first time.\n \nI know that OfferMind is an event that I will probably do each year, so I wrote down my dream list of potential speakers on my whiteboard.\n \nYou can guess who was top of that list, right? ;-)\n \nHOW NOT TO PITCH YOUR DREAM 100\n \nPeople have asked:  “Stephen, you’re friends. Why didn't you just ask Russell to speak at Offermind?”\n \nWell, first of all, I’d NEVER leverage a relationship for the sake of my business. So I'm gonna do EVERYTHING I would normally do to Russell that speaking at OfferMind was a GREAT idea.\n \nI created a full-out stack and offer for him with closes, calls to actions, AND a fast-action bonus!  \n \nIf you're gonna ask an influencer to do something, you better go the freakin' distance.\n \nThe absolute worst way to get someone to speak at your event (especially a dream 100 influencer) is to send them a message and say, “You wanna speak at my event?”\n \nI've been asked to speak at two events recently, where I can tell my name was just being used to fill their...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}