{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 220: How I Pitched Russell Brunson To Keynote At OfferMind...","html":"","width":"100%","height":180,"duration":2575,"description":"The biggest mistake I see people make when approaching others of influence is they enter the relationship without adding value to the other.   This is my campaign I used to approach Russell Brunson about Keynoting at OfferMind 2019...   HOW RUSSELL BRUNSON HELPED ME CREATE OFFERMIND   I wanted my own event real bad, so last year, when Russell Brunson came out with his 30-Days Book, I decided to piggyback off the launch to build my event.   Each affiliate received a $100 for each person who signed up through their link.   375 people bought the book through me which meant that I could use that income to create a sweet event.   Each person who bought the 30 Day Book with my link also got a free ticket to my first OfferMind.   We found a room that would hold 180 people, and about 160 RSVP’d to get tickets.   There's always a 5 - 10% no-show rate on all events, no matter what you do (crazy, I know),  so on the day, we ended up with roughly 150 showing up, which is pretty good for the first time.   I know that OfferMind is an event that I will probably do each year, so I wrote down my dream list of potential speakers on my whiteboard.   You can guess who was top of that list, right? ;-)   HOW NOT TO PITCH YOUR DREAM 100   People have asked:  “Stephen, you’re friends. Why didn't you just ask Russell to speak at Offermind?”   Well, first of all, I’d NEVER leverage a relationship for the sake of my business. So I'm gonna do EVERYTHING I would normally do to Russell that speaking at OfferMind was a GREAT idea.   I created a full-out stack and offer for him with closes, calls to actions, AND a fast-action bonus!     If you're gonna ask an influencer to do something, you better go the freakin' distance.   The absolute worst way to get someone to speak at your event (especially a dream 100 influencer) is to send them a message and say, “You wanna speak at my event?”   I've been asked to speak at two events recently, where I can tell my name was just being used to fill their...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}