{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Environment Variables","title":"How to make Green Claims with Green Software with Helen Neal","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/642a91f8\"></iframe>","width":"100%","height":180,"duration":3438,"description":"Chris Adams speaks with climate advisor Helen Neal about the growing regulations around environmental claims, including the EU’s Empowering Consumers for the Green Transition (EmpCo) Directive. They explore why greenwashing often results from poor communication between sustainability, marketing and legal teams, and how businesses can make credible, evidence based claims without falling into greenhushing. Helen also introduces her IMPACT framework and Zena Review, a tool designed to help businesses identify potential risks in their sustainability messaging.\nLearn more about our people:\nChris Adams: LinkedIn | GitHub | Website\nHelen Neal: LinkedIn | Website\n\nFind out more about the GSF:\nThe Green Software Foundation Website \nSign up to the Green Software Foundation Newsletter\n\nResources:\nEmpCo Directive [01:09] \nWhat does the EU EmpCo Directive mean for my Green Web Foundation badges or my verification? | Green Web Foundation [26:19] \nZena - AI Sustainability Review [31:42] \nApple unveils its first carbon neutral products [40:12] \nAWS can help reduce the carbon footprint of AI workloads by up to 99% [43:18] \nSoftware Carbon Intensity (SCI) specification | ISO [43:32] \nEcology | infomaniak [46:27] \nImpact Report | infomaniak [46:39] \nGSF Policy Working Group \nGSF Policy Working Group Issue #192 \n\nIf you enjoyed this episode then please either:\nFollow, rate, and review on Apple Podcasts\nFollow and rate on Spotify\nWatch our videos on The Green Software Foundation YouTube Channel!\nConnect with us on Twitter, Github and LinkedIn!","thumbnail_url":"https://img.transistorcdn.com/NwQOdEWWGCPDOxa1yMW2NSdTCETD6crhH9tIJ9WLics/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MTlj/ZDRlNjNhMWFjMmEy/MWYxN2NjOGY1NzU0/N2YxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}