{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dental Business Hub","title":"Cheryl McKenna | Merchant Advocate","html":"","width":"100%","height":180,"duration":1818,"description":"Keywordsmerchant services, credit card processing, business costs, fee passing, cost savings, healthcare, high-risk industries, business management, financial advice, entrepreneurshipSummaryIn this episode of the Dental Business Hub, Cheryl McKenna discusses her journey into the merchant services industry and the importance of managing costs for businesses. She explains how her company, Merchant Advocate, helps clients save money on credit card processing fees without changing providers. The conversation delves into the concept of fee passing, its implications for businesses, and the importance of understanding client bases. Cheryl also shares insights on navigating high-risk industries and the potential for cost savings across various sectors. The episode concludes with a discussion on the future of merchant services and the importance of expert guidance in financial decision-making.TakeawaysCheryl McKenna has been in the merchant services industry since 1997.Merchant services are essential for businesses to manage costs effectively.Fee passing can be a controversial topic among businesses.Understanding client bases is crucial when implementing fee passing.Businesses can save an average of 29% on processing fees without changing providers.High-risk industries can also benefit from merchant services.It's important to evaluate credit card processing fees regularly.Cheryl's company only gets paid if they save clients money.The conversation emphasizes the importance of expert guidance in financial decisions.Ongoing savings from merchant services can significantly impact a business's bottom line.ContactCheryl McKennaDirector of New Businesscmckenna@merchantadvocate.comSupport the Dental Business Hub. Use our Referral Partner Scheduling Link:Cheryl: http://tinyurl.com/Transaction-Fee-NegotiationsTitlesNavigating the World of Merchant ServicesCost Management Strategies for BusinessesSound bites\"It's low hanging profit.\"\"We handle 90% of the work.\"\"It's straight up...","thumbnail_url":"https://img.transistorcdn.com/Z9qrJluWuCDjB3a-TEZP3Ks_7Y40R2O810IK4I3Lwjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNDQx/MTVmYWM4OTMzN2Yw/Zjc1MzdhZjAyOTBl/YjgxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}