{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uptown Voices","title":"From the First Latino Blog in 1997 to the Future of the Creator Economy: George Torres, Urban Jibaro","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/644b3a63\"></iframe>","width":"100%","height":180,"duration":4708,"description":"What does it take to build a 30-year career in tech, media, and social media before anyone else in your community even knew those were careers? Ask George Torres — the Urban Jibaro.In this episode of Black & Blanco Uptown Voices, Led Black and Octavio Blanco sit down with George Torres, a true Latino pioneer in the digital space. George created the first Latino blog on the internet in 1997 — before social media, before smartphones, before most people had a computer at home. Three decades later, he's still ahead of everyone.This conversation is essential listening for creators, entrepreneurs, podcasters, and anyone building a personal brand in the digital age.🖥️ THE FIRST LATINO BLOG (1997) — George built Sofrito for Your Soul on GeoCities and grew it into an international audience before most people had internet at home.🏷️ PERSONAL BRANDING — He's worked with Lin-Manuel Miranda, HBO, Disney, CNN, JetBlue, Fat Joe, Angie Martinez, John Leguizamo, Hot 97, and Univision. Most people don't know it. He breaks down why staying humble is leaving money on the table.📱 THE FUTURE OF THE CREATOR ECONOMY — Big corporations are outsourcing. Individual creators are filling the gap. George explains what that means for anyone building right now.💰 KNOW YOUR WORTH — The story of running a Twitter campaign for Top Five and discovering he was charging 10 times less than the actual budget.🏥 THE HOSPITAL BED CAMPAIGN — Hired as a COVID spokesperson, George tested positive before launch. He ran the campaign from a hospital bed, brought in Fat Joe, DJ Khaled, Angie Martinez & Led Black — and won a Telly Award in eight weeks.🧠 MENTAL HEALTH IS YOUR BUSINESS PLAN — Siembra Connect puts mental health, community, and mutual aid at the center of the creator economy.📌 siembraconnect.com | @siembraconnect on Instagram and Threads⏱️ CHAPTERS00:00 Mental Health, Creator Burnout & Siembra Connect Intro01:15 Welcome: George Torres, the Urban Jibaro02:02 How Octavio, Led & George Have Always Moved...","thumbnail_url":"https://img.transistorcdn.com/0aW1dchdn1nlJBOFlV6zCjAReq1CNZaj0Q2QiSi4iKU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOGE1/MGFhYWQ5YzFkNmU1/Mzc5ZTZjNzQ4ZDIw/NTM4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}