{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"CRO Box, Mark Wayland: Forging Positive Sales Cultures ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/647b44a9\"></iframe>","width":"100%","height":180,"duration":2981,"description":"Guest: Mark Wayland, Chief Revenue Officer at Box\r\n\r\nIn this episode, we cover: The importance for a sales leader to hone sales operation and strategy skills. (3:01) ... How sales has changed as technology evolves. (9:37) ... How Box is changing how people work through cloud content management — and why sales leaders should focus on forging a positive workplace culture. (18:25) ... Selling across segments: Box's go-to-market strategy. (24:29) ... Why Box aspires to be a ‘trusted advisor’ to enterprise businesses. (27:16) ... How remote work during the COVID-19 pandemic has made it more difficult for Mark to make personal connections with his sales team. (31:27) ... ‘You have to fail a lot in order to succeed': How Mark defines grit. (33:58) ... 'Land, adopt, and expand': Box's future plans for growth. (43:03)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}