{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Breaking Precedent","title":"Breaking the Waiting Room: Heather Fernandez on Fixing How We Find Care","html":"","width":"100%","height":180,"duration":4272,"description":"Why do we accept broken systems as normal?\nOn Breaking Precedent, Leah Solivan talks with Heather Fernandez, co-founder of Solv, about a career spent questioning the systems everyone else accepts. It started in elementary school, when she asked the monsignor at her church why she couldn't be an altar girl. The daughter of immigrant parents, Heather bought a one-way ticket to Washington, DC after graduating from Cal and landed her first job as deputy press secretary for a freshman congressman from Arizona, where she learned that even the people with the most power are figuring it out as they go. From there she moved into tech PR, Stanford Business School and Morgan Stanley before joining Trulia when it was 12 people in a room. Over ten years she went from marketing to running sales to owning Trulia's core B2B business, through its $2.5 billion acquisition by Zillow.\nHeather explains why she walked away from the obvious next move to start Solv as a healthcare outsider, built around three simple questions: Where should I go? When can I be seen? How much will it cost? She and Leah dig into urgent care as everyday healthcare for millions of Americans, why the industry was so unhelpful to newcomers, how naming users like Mary the mom and Faith at the front desk shaped the product, helping power COVID testing sites during the pandemic, and why she believes not knowing what care costs will soon seem absurd.\nKey Insights\nEven the people with the most power are figuring it out as they go. Seeing that early takes away the intimidation.\nStartups let you try on hats no one else would hand you. Heather went from marketing to running sales by asking for the job.\nEquity changes who gets to take risks. Trulia's cap table is what let Heather start Solv, and why Solv opened its Captain Marvel SPV to women.\nIn healthcare, start with a real problem you can solve and a clear path to expand it.\nYou can't fix the patient experience without reducing friction for the front desk and the...","thumbnail_url":"https://img.transistorcdn.com/ZnB7esk3hxfFIoNnysnaXcdcNStXN6Vgj5GFpWxsycY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZTZl/N2FhYTdlYjFlYjNj/MjZjZjU3MGMxYWM0/YWVlZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}