{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Media Breakfast Club","title":"Is Amazon’s new ‘Retail Ad Service’ just a trojan horse?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/649970c6\"></iframe>","width":"100%","height":180,"duration":460,"description":"This episode is inspired by Kiri Masters’ Forbes article, \"Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?\" published on January 13, 2025.\nWill retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From gaining access to Amazon's vast pool of advertisers to concerns over data privacy, we explore why smaller retailers might see an opportunity while the giants remain cautious.\nTune in for fresh insights on how this game-changing development could reshape the retail media landscape.\nLink to Kiri's Forbes article: https://www.forbes.com/sites/kirimasters/2025/01/13/amazon-wants-to-sell-its-ad-tech-to-retailers-is-it-a-trojan-horse/\nMikael Brakker's post on LinkedIn : https://www.linkedin.com/posts/mikaelbrakker_amazon-adtech-retailmedia-activity-7283388360428015616-pLf7?utm_source=share&utm_medium=member_desktop\nRoger Dunn's post on LinkedIn : https://www.linkedin.com/posts/rogerdunn_retailmedia-retailers-retailnews-activity-7283258379278426112-ALyF?utm_source=share&utm_medium=member_desktop\nCHAPTERS:(00:00:00) What's in store for today\n(00:00:29) About the Show\n(00:00:51) Bull Case for Amazon Retail ad service\n(00:02:27) Instacart's Retail ad service success story\n(00:03:09) Bear Case for Amazon Retail ad service\n(00:04:13) Retailer Size Counts\n(00:05:16) Amazon's Challenges and Competitors\n(00:06:46) Conclusion\n(00:07:19) Outro\nSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb\nPRODUCED BY:https://aipodcast.ing","thumbnail_url":"https://img.transistorcdn.com/leXjG3eX2Oionus255cCT4ARULtDc4JRA6cGjzbnYvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}